We partnered with AIRE Global Ed to craft a compelling and accessible brand identity and suite of marketing materials designed to empower Latinx students on their journey to higher education. Through strategic design and clear messaging, we brought to life AIRE's commitment to educational equity, providing a vital bridge for students seeking to navigate complex academic landscapes. Our work spanned across digital and print mediums, creating a cohesive and impactful presence.
Aire
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Branding
Project Details
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Launch Date:
August 2022
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Industry:
Education / Social Impact
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Scope of Work:
Branding, UI/UX Design, Marketing Collateral, Content Strategy, Graphic Design
Goals & Objectives
Our primary objective was to position AIRE Global Ed as the leading resource for Latinx students pursuing higher education. We aimed to increase brand awareness, drive engagement with their services (including mentorship and credential education), and ultimately boost consultations for their expert guidance. Key goals included simplifying complex information, fostering a sense of opportunity, and resonating deeply with the target audience through culturally sensitive and empowering visuals and language.
Impact
The "AIRE Global Ed" project significantly enhanced the organization's ability to connect with and serve its community. Our impactful visuals and clear calls to action (CTAs) are driving increased inquiries and fostering greater confidence among prospective students. By creating a visually appealing and easy-to-understand brand experience, we've helped AIRE Global Ed solidify its position as a trusted partner in educational advancement.
