We partnered with Alfred Seguros to refresh their brand and create a modern, intuitive digital platform that simplifies the insurance experience. The goal was to make insurance more approachable for users, combining a clean design system with a clear and trustworthy digital interface.
Alfred
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Branding
Detalles del proyecto
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Launch Date:
August 2022
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Industry:
Digital Services
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Scope of Work:
Branding, UI/UX Design, App Design, Marketing Collateral, Digital Strategy
Goals & Objectives
The primary goal was to simplify the insurance purchasing experience and position Alfred as the modern, reliable solution for various protection needs (accidents, health, pets). We aimed to enhance user engagement, clarify product offerings, and drive app downloads and policy sign-ups by emphasizing ease of use and immediate assistance.
Impact
The "Alfred" project successfully humanized insurance, building trust and simplifying the user experience. This resulted in increased user interaction and a strong brand presence, positioning Alfred as a reliable, "one click away" hero for everyday protection.
