We developed an innovative and interactive augmented reality (AR) mobile advertisement for Botanika, a brand that allows users to explore and visualize living spaces. The ad features a 360-degree panoramic view of a room, enabling users to interact with and discover details about various furniture and decor items, including pricing.
Botanika
-
Advertising
Project Details
-
Launch Date:
August 2022
-
Industry:
Furniture / Interior Design
-
Scope of Work:
Augmented Reality (AR) Ad Design, Mobile UX/UI, Interactive Content, Product Visualization
Goals & Objectives
Our primary goal was to create an immersive and informative digital experience that allows potential customers to visualize Botanika's offerings within a realistic setting. We aimed to increase engagement, drive interest in their products, and facilitate purchasing decisions by providing transparent pricing and a interactive "See more" option to explore the products.
Impact
The Botanika AR ad successfully transforms passive viewing into active exploration, offering a unique value proposition for online shoppers. This interactive approach significantly enhances product discovery and customer confidence, ultimately boosting engagement and paving the way for increased sales by bringing the showroom experience directly to the user's fingertips.
