We developed an engaging and dynamic mobile advertisement campaign showcasing a range of new Chevrolet models, including the Onix, Tracker, Equinox, and Montana. This interactive ad allows users to seamlessly explore each vehicle, highlighting their unique selling points and reinforcing Chevrolet's innovative spirit across different segments.
Chevrolet Tracker
-
Advertising
Project Details
-
Launch Date:
August 2022
-
Industry:
Automotive / Mobile Advertising
-
Scope of Work:
Interactive Ad Design, Mobile UX/UI, Digital Campaign, Multi-Product Showcase
Goals & Objectives
Our primary goal was to generate broad excitement and drive consumer engagement across Chevrolet's diverse new lineup. We aimed to create a captivating digital experience that allows users to compare and contrast models, emphasizing key messages like the Onix offering "Everything you deserve in a car," the Tracker as "the SUV that doesn't stop evolving," and the Montana as "The SUV you need in the pickup you dreamed of".
Impact
This interactive multi-model campaign successfully delivered a compelling virtual showcase for Chevrolet. By allowing users to easily slide and discover each vehicle's appeal, the ad significantly increased brand awareness and product understanding across the range. This innovative approach is designed to drive higher engagement rates and ultimately boost interest and sales for Chevrolet's latest models.
