We developed an immersive and interactive mobile advertisement for MicSalaQuito, a captivating exhibit from the Fundación Museos de la Ciudad. The ad features a 360-degree panoramic view of a vibrant, light-projected room, inviting users to virtually explore the space and discover their inner curiosity.
MicSalaQuito
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Advertising
Project Details
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Launch Date:
August 2022
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Industry:
Museums / Arts & Culture
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Scope of Work:
Interactive Ad Design, 360° Panorama, Mobile UX/UI, Digital Campaign, Cultural Promotion
Goals & Objectives
Our primary goal was to generate excitement and drive visits to the MicSalaQuito exhibit by offering a compelling preview of its unique immersive experience. We aimed to increase brand awareness for Fundación Museos de la Ciudad and encourage engagement with the #DescúbreteCurioso (Discover Yourself Curious) campaign, highlighting the interactive and visually stunning nature of the exhibit.
Impact
The MicSalaQuito interactive ad successfully transports users into the heart of the exhibit, creating a powerful sense of wonder and encouraging real-world visits. This innovative digital experience significantly enhances the appeal of the museum, boosting public interest and participation in cultural and educational experiences in Quito.
