We developed a serene and balanced brand identity for Somaia, a wellness and holistic health brand. Our work focused on creating a calming visual language and insightful messaging that embodies "Equilibrium for Life," communicated across various digital platforms, print materials, and merchandise to resonate with individuals seeking inner harmony and well-being.
Somaia
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Branding
Project Details
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Launch Date:
August 2022
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Industry:
Health & Wellness / Lifestyle
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Scope of Work:
Visual Identity, Digital Presence, Social Media Content, Print Design, Graphic Design
Goals & Objectives
Our primary goal was to establish Somaia as a trusted guide in the holistic health space. We aimed to connect with an audience seeking balance and self-awareness, increasing engagement with their philosophy and driving interest in their offerings by inviting users to "Listen to your body" and "Know yourself today".
Impact
The "Somaia" project successfully created a brand that exudes tranquility and wellness. The thoughtful design and evocative messaging have significantly enhanced brand recognition and resonated deeply with those on a journey to equilibrium, positioning Somaia as a beacon for mindful living and personal harmony.
