We developed an immersive and interactive mobile advertisement for the Alfa Romeo Tonale, showcasing its distinctive blend of Italian design and SUV versatility. The ad features a dynamic 360-degree interactive view of both the vehicle's exterior and interior, allowing users to explore key features like the DNA (Dynamic, Natural, Advanced Efficiency) driving mode, Harman Kardon audio system, and heated/ventilated electric leather seats.
Stellantis Alfa Romeo
-
Advertising
Project Details
-
Launch Date:
August 2022
-
Industry:
Automotive / Mobile Advertising
-
Scope of Work:
Interactive Ad Design, Mobile UX/UI, Digital Campaign, 360° Product Viewer
Goals & Objectives
Our primary goal was to captivate a premium audience and generate strong interest in the Alfa Romeo Tonale. We aimed to highlight its luxurious features, performance capabilities, and "Italian Sensuality made SUV" through an engaging and exploratory digital experience. The objective was to encourage users to learn more about this sophisticated SUV.
Impact
The interactive Alfa Romeo Tonale ad successfully delivers a premium brand experience, allowing potential buyers to virtually step inside and around the vehicle. This rich, self-directed exploration significantly enhances product understanding and desirability, driving higher engagement rates and ultimately supporting lead generation for the new Tonale model.
